PR and Media

Location filming in El Salvador at the National Maternity Hospital, San Salvador with Media Studio, Cambridge University Hospitals

Pictures courtesy of Jaclyn Swindell and Carl Homer with thanks and acknowledgements ©2009

  

  

  

  

 

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Major US Award

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Background to US Health Science Communications Association Awards

Special Award: The Holly Harrington-Lux Creative Design Award

In 1987 The Holly Harrington-Lux Creative Design Award was established. It is unique among HeSCA's awards. In every other case, HeSCA rewards the winning institution for excellence in media production. The Holly Harrington-Lux award is presented to the individual most responsible for the overall creative design of the production. The award is named for Holly Harrington-Lux, a medical illustrator at the University of Michigan. Holly was an active HeSCA member and supporter. When she met a tragic death at an early age, her family, friends and HeSCA colleagues joined together to create a fund and this award to honour her memory.'

 

Elmer Friman Best-of-show award

'The first of HeSCA's major awards came to be in 1980 with the creation of the "Elmer Friman Best-of-show award." The award was created to honour the memory of Elmer Friman, HeSCA's president during 1977-78 who died on April 30 before completing his term of office.

The award process includes four separate peer reviews, by at least three separate panels, to select the Elmer Friman Award winner.

All entries in the HeSCA Media Festivals are subjected to peer review using standardised judging criteria. Those entries, which score at or above a specific level, are named Bronze Award winners. These productions demonstrate excellence in health media production based upon a combination of instructional design, production and technical values.

The same panel again reviews the bronze level entries, and those which are clearly superior, are elevated to the Silver Award level. The Silver level winners are then forwarded to a second panel for determination of the Gold level winers.

The Gold level is reserved for those productions which are truly representative of the very best in health and science media production. The gold level winners become the nominees for the Elmer Friman Award

 

From Journal of Visual Communication in Medicine, Sept-Dec 2008.