RECENT
PROJECTS
MARKET RESEARCH, BRAND DEVELOPMENT AND MARKETING COMMUNICATIONS FOR TFI GROUP
'We are one of Britain's leading event marketing and management agencies. In over thirty years in the events industry this was some of the best thinking I've ever been presented with,' says Peter Franks, Chairman of TFI Group.
Profound insight
'With profound insight, Messenger conducted research, developed an innovative analysis focussed on core values and evolved our brand to create an exceptional look and feel and a dynamically simple encapsulation of what we're all about: Make more of meeting!
Revitalised market presence
'The result has been a revitalised market presence for TFI Group emphasising trust, fit and intelligence and refining our focus on key markets - blue chip corporate, pharmaceuticals and health sciences, and associations and government.
Re-energising the team
'The re-branding process became the rallying point for the whole company, re-energising the team to meet the sales challenge.'
NAMING, BRAND DEVELOPMENT
AND MARKET RESEARCH FOR
THE CLINICAL MEDIA CENTRE
Branding is far less about logos and much more about thinking. And change is as much about involvement as implementation. Nick White, Head of the Clinical Media Centre at Brighton & Sussex University Hospitals NHS Trust tells the story.
'I have responsibility for a major clinical department with a staff of twenty and resources devoted to medical and non-clinical photography, graphics and video.
'John led a naming and brand development workshop with our internal team to explore our core values, define the breadth of our services and develop a new name and brand philosophy for our business unit.
Catalyst for change
'John's work acted as a catalyst to engage our staff in the process of change from taken-for-granted hospital department to a proactive customer-focused media centre.
Opportunities for growth
'John also conducted market research to explore the potential for incremental growth with other NHS healthcare providers and to quantify possible sales to the private sector.
Broad spectrum
'With our unique combination of skills and clinical knowledge, we now communicate our broad spectrum of media services to all kinds of health science-based clients, legal teams and medical and healthcare PR and communications agencies.
Positive results
The difference has been remarkable. Higher motivation, improved focus and a sizeable increase in our provision of digital media services across the board whilst at the same time achieving increased productivity of our clinical resources."
To discuss the challenges facing your organisation please contact John Davies on 44 [0]1273 242850
